Dr. Jacob Joseph K is an Associate Professor in the MBA program at the School of Business Management. He previously coordinated the MBA Executive Program for 15 years. Dr. Joseph holds a Master of Arts in English Literature, an MBA in Marketing, and a PhD from NIMS University, Jaipur. He has over a decade of corporate experience and joined the university in 2009. Known for his student-centric teaching, Dr. Joseph specializes in marketing management and its evolving trends. Dr. Joseph has presented at several institutional and regional conferences, seminars, and workshops. His research is published in respected academic journals and periodicals. His areas of expertise include digital marketing, influencer marketing, green marketing, omnichannel marketing, and sustainable marketing. In recognition of his contributions to research and academic excellence, Dr. Joseph received the 'Lifetime Achievement Award' from Mayas Publications, an initiative of the Emperor Group of Journals.
Name of Journal: Emerald Emerging Markets Case Studies
Date Of Publication: 27-Aug-2024
Category: Case Studies
Volume No/Issue No/Page No: 14/3
Sole Authored /Co Authored: Co-Author
Author Name (s): MUDITA SINHA,JACOB JOSEPH K,ELANGOVAN N,MAYANK JAIN
URL: https://www.scopus.com/sourceid/21100942398
Indexing Agency: Scopus
Name of Journal: Indonesian Journal of Electrical Engineering and Computer Science
Date Of Publication: 11-Jun-2024
Category: Article in Research Journal
Volume No/Issue No/Page No: 35/1/292 - 300
Sole Authored /Co Authored: Co-Author
Author Name (s): JEEVANANDA S,JACOB JOSEPH K,SABA FATMA
URL: https://ijeecs.iaescore.com/
Indexing Agency: Scopus
Name of Journal: Environmental Research, Engineering and Management
Date Of Publication: 22-Dec-2023
Category: Article in Research Journal
Volume No/Issue No/Page No: 4/1/124 - 133
Sole Authored /Co Authored: Co-Author
Author Name (s): JACOB JOSEPH K
URL: https://erem.ktu.lt/index.php/erem/article/view/34368
Indexing Agency: Scopus
Name of Journal: The Scientific Temper
Date Of Publication: 10-May-2023
Category: Article in Research Journal
Volume No/Issue No/Page No: 14/2/294 - 302
Sole Authored /Co Authored: Co-Author
Author Name (s): JACOB JOSEPH K
URL: https://scientifictemper.com/index.php/tst/article/view/380
Indexing Agency: Web of Science
Name of Journal: Vision
Date Of Publication: 21-Aug-2022
Category: Article in Research Journal
Volume No/Issue No/Page No: /1 - 20
Sole Authored /Co Authored: Co-Author
Author Name (s): JACOB JOSEPH K,ASWATHI K V
URL: https://journals.sagepub.com/home/vis
Indexing Agency: Scopus
Name of Journal: Journal of Advnced Research in Dynamical & Control Systems
Date Of Publication: 18-Dec-2019
Category: Article in Research Journal
Volume No/Issue No/Page No: 12/01/715 - 721
Sole Authored /Co Authored: Co-Author
Author Name (s): JACOB JOSEPH K,N. ANANTHA PADMANABHA
URL: https://www.scopus.com/sourceid/20500195215
Indexing Agency: Scopus
Name of Journal: Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/Journal of Xi'an Shiyou University, Natural Sciences Edi
Date Of Publication: 01-Oct-2021
Category: Article in Research Journal
Volume No/Issue No/Page No: 54/10/487 - 499
Sole Authored /Co Authored: Co-Author
Author Name (s): TIJO THOMAS,JACOB JOSEPH K
URL: https://tianjindaxuexuebao.com/0493-2137-tju-v54-i10/
Indexing Agency: Scopus
Name of the Program: Guest Talk
Date: 2022-12-19 00:00:00
Name of the Institutions: Jayaraj Annapakiam College for Women
Name of the Program:
Date: 2021-04-09 00:00:00
Name of the Institutions: RNS Global University
Name of the Program:
Date: 2020-08-01 00:00:00
Name of the Institutions: TIPS School of Management
Name of the Program: Faculty Development programme
Date: 2015-05-20 00:00:00
Name of the Institutions: Christ Central School Tiruvalla, Kerala
Name of the Program: Seminar on Strtergic Management
Date: 2014-03-17 00:00:00
Name of the Institutions: Saintgits College of Applied Sciences
Name of the Program: Seminar for students ( Invited Talks)
Date: 2013-07-09 00:00:00
Name of the Institutions: Osteen College
Name of Student: SWETA JAIN
Institutions: Christ University
Month & Year: May 2025
Name of Student: SUJAY C
Institutions: Christ University
Month & Year: July 2023
Name of Student: ASWATHI K V
Institutions: Christ University
Month & Year: January 2023
Investigator(s): JACOB JOSEPH K
Sponsors:
Name of the Workshop/FDP/Training Programme: Demystifying AI and Case Study writing for Business Educators
Name of the Organiser: School of Business and Management(MBA)
Level: Institutional
Role: Participant
Date: 2024-06-01
Name of the Workshop/FDP/Training Programme: Design The Thinking Workshop
Name of the Organiser: School of Design Thinking
Level: National
Role: Participant
Date: 2024-01-08
Name of the Workshop/FDP/Training Programme: Faculty Development Programme 2023
Name of the Organiser: SBM
Level: Institutional
Role: Participant & Presenter
Date: 2023-06-19
Name of the Workshop/FDP/Training Programme: QIP
Name of the Organiser: CHRIST University
Level:
Role: Participant
Date: 2021-03-02
Name of the Workshop/FDP/Training Programme: webinar
Name of the Organiser: NIDM
Level: International
Role: Participant
Date: 2020-09-20
Name of the Workshop/FDP/Training Programme: webinar
Name of the Organiser:
Level: Institutional
Role: Participant
Date: 2020-07-09
Name of the Workshop/FDP/Training Programme: webinar
Name of the Organiser:
Level: Institutional
Role: Participant
Date: 2020-06-30
Name of the Workshop/FDP/Training Programme: QIP
Name of the Organiser: Academic Staff College
Level:
Role: Participant
Date: 2020-04-22
Name of the Workshop/FDP/Training Programme: Coursera
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2020-04-01
Name of the Workshop/FDP/Training Programme: FDP- Innovative Teaching Pedagogy
Name of the Organiser: TIPS School of Management
Level: Institutional
Role: Invited Resource Person/Trainer
Date: 2020-01-04
Name of the Workshop/FDP/Training Programme: Guest lecture Series
Name of the Organiser: TIPS School of Management
Level:
Role: Invited Resource Person/Trainer
Date: 2019-08-24
Name of the Workshop/FDP/Training Programme: Skillful Interpersonal Communication At Work
Name of the Organiser: ICFAI Business School
Level: National
Role: Participant
Date: 2019-07-29
Name of the Workshop/FDP/Training Programme: Rubrics Intergration in Class Rooms
Name of the Organiser: Media Studies and IT Services
Level: Institutional
Role: Participant
Date: 2019-06-19
Name of the Workshop/FDP/Training Programme: FDP
Name of the Organiser: Christ Academy Institute of Advanced Studies, Bangalore
Level: Institutional
Role: Invited Resource Person/Trainer
Date: 2019-06-17
Name of the Workshop/FDP/Training Programme: Developing Academic Ecosystem: Pedagogic Practices and Research Culture
Name of the Organiser: Academic Staff College
Level:
Role: Participant
Date: 2019-05-20
Name of the Workshop/FDP/Training Programme: Principles of Operations Management
Name of the Organiser: ICFAI Business School
Level: National
Role: Participant
Date: 2019-04-08
Name of the Workshop/FDP/Training Programme: Google Classroom
Name of the Organiser: CHRIST (Deemed to be University)
Level: Institutional
Role: Participant
Date: 2018-11-16
Name of the Workshop/FDP/Training Programme: 21st Century Professional Development Skills
Name of the Organiser: CHRIST (Deemed to be University)
Level:
Role: Participant
Date: 2018-05-19
Name of the Workshop/FDP/Training Programme: Commodity Market-Current Trends and Challenges
Name of the Organiser: Dept. of Management Studies
Level: Institutional
Role: Participant
Date: 2017-12-08
Name of the Workshop/FDP/Training Programme: Faculty Knowledge programme
Name of the Organiser: IBS
Level: National
Role: Participant
Date: 2017-07-21
Name of the Workshop/FDP/Training Programme: Case base Teaching,writing and Publication
Name of the Organiser: Christ Institute of Management, Lavasa, Pune
Level: National
Role: Participant
Date: 2017-07-15
Name of the Workshop/FDP/Training Programme: Teaching,learning and evaluation
Name of the Organiser: CU Academic Staff College
Level:
Role: Participant
Date: 2017-05-22
Name of the Workshop/FDP/Training Programme: Leadership
Name of the Organiser: CSA Christ university
Level:
Role: Presenter
Date: 2017-05-17
Name of the Workshop/FDP/Training Programme: Research, publication, Writing paper, and Project Proposal.
Name of the Organiser: CU-Academic Staff College
Level: Institutional
Role: Organiser & Presenter
Date: 2016-09-23
Name of the Workshop/FDP/Training Programme: Workshop on case writing
Name of the Organiser: IIT Madras
Level: National
Role:
Date: 2015-09-12
Name of the Workshop/FDP/Training Programme: Worshop on Proposal Writing Skills
Name of the Organiser: IIT Madras
Level: National
Role:
Date: 2015-09-12
Name of the Workshop/FDP/Training Programme: Integrating quality into mangement education through Research
Name of the Organiser: CU Academic staff college
Level:
Role:
Date: 2015-04-14
Name of the Workshop/FDP/Training Programme: Two Days worshop on Case writing
Name of the Organiser: School of Management, Sri Krishna Instutions, Coimbatore
Level: National
Role:
Date: 2015-02-06
Name of the Workshop/FDP/Training Programme: Contemporary Research Methods in Management
Name of the Organiser: CU-Academic Staff college and Department of Management Studies
Level:
Role:
Date: 2014-03-17
Name of the Workshop/FDP/Training Programme: SCIENCE AND TECHNOLOGY CHALLENGES FOR PROMOTING INNOVATIVE RESEARCH AND DEVELOPMENT
Name of the Organiser: Christ University
Level: National
Role:
Date: 2013-12-20
Name of the Workshop/FDP/Training Programme: FDP
Name of the Organiser: Deanary of Commerce and Management
Level: Institutional
Role:
Date: 2013-10-01
Name of the Workshop/FDP/Training Programme: Leadership Simulation Workshop
Name of the Organiser: Paradigm Knowledge Solutions
Level: Regional
Role:
Date: 2013-03-18
Name of the Workshop/FDP/Training Programme: Workshop- When your Brand is your Business- B2B Branding
Name of the Organiser: We school, Bangalore /Hans Seidel Germany/ FICCI
Level: National
Role:
Date: 2009-11-13
Name of the Workshop/FDP/Training Programme: Workshop-Research Methodology and Project Guidance
Name of the Organiser: St. Claret College, Bangalore-13
Level: National
Role:
Date: 2009-02-25
Name of the Workshop/FDP/Training Programme: Research Business Techniques
Name of the Organiser: Department of Management Studies, Christ university,Bangalore
Level: Institutional
Role:
Date: 1970-01-01
Name of the Workshop/FDP/Training Programme: Workshop on Publication and getting published
Name of the Organiser: Christ University, bangalore
Level: Institutional
Role:
Date: 1970-01-01
Name of the Workshop/FDP/Training Programme: Effective Speaking
Name of the Organiser: Christ University , Bangalore
Level: Institutional
Role:
Date: 1970-01-01
Name of the Awards/Achievements/Others: Coursera
Description: Crafting an effective writer (Statement of accomplishment with distincton
Organisation: English Department, MT.Sanjacinto College
Month/Year: August 2014
Name of the Awards/Achievements/Others: Life Time Achievement Award
Description:
Organisation: CHRIST University
Month/Year: 31 December 2019
Name of the Awards/Achievements/Others: Life Time Achievrment Award, Mayas Academic Excellence Awards
Description: Mayas Academic Excellence Awards, December 22, 2019, organized by Mayas Publication
Organisation: Mayas Publication, Mayas Research and Earning (OPC), Emperor Group of Journals
Month/Year: 22 December 2019
Name of the Awards/Achievements/Others: Member of BOS
Description: Member of Board of Studies in Department of Management at St. Claret's College Autonomous for the Academic year 2024-25 to 2026-27
Organisation: St. Claret College Autonomous
Month/Year: 31 August 2024
Type of Book: Chapter
Title : Smart Innovation, Systems and Technologies
ISBN: 978-981-97-7716-7
Month/Year: Mar 2025
Type of Book: Article
Title : TEMSCON-ASPAC 2023
ISBN: 979-835038465-9
Month/Year: Jun 2024
Type of Book: Chapter
Title : New Trends in Marketing and Consumer Science
ISBN: 9798369327548
Month/Year: Jun 2024
Type of Book: Chapter
Title : Leadership Action and Intervention in Health, Business, Education, and Technology
ISBN: 979-836934289-3
Month/Year: Jun 2024
Type of the Program: Conference
Role: Participant
Title:
Date: 2024-12-11
Organising Institution: Westford University College, UAE.
Level: International
Type of the Program: Conference
Role: Presenter
Title: titled Prioritisation of Challenges in OTT Video Platforms: A Multi-Criteria Decision Making Approach
Date: 2024-04-06
Organising Institution: RV Institute of Management (RVIM)
Level: International
Type of the Program: Conference
Role: Presenter
Title: Prioritisation of challenges in OTT Video Platforms: A multi-Criteria Decision Making Approach
Date: 2024-04-06
Organising Institution: RV Institute of Management
Level: International
Type of the Program: Seminar
Role: Presenter
Title: Securing the Future: OTT Platform Strategies for Sustainable Growth
Date: 2023-09-07
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Current Trends and Challenges in Green Apparel Supply Chain Management
Date: 2023-06-27
Organising Institution: Ramaiah Instute of Management
Level: International
Type of the Program: Conference
Role: Presenter
Title: Trust and Privacy in Social Media
Date: 2023-03-16
Organising Institution: Welingkar Institute of Management Development and Research (WeSchool), Bengaluru
Level: International
Type of the Program: Conference
Role: Presenter
Title: Privacy research: Knowledge and drive
Date: 2023-03-07
Organising Institution: KUSOM
Level: International
Type of the Program: Conference
Role: Presenter
Title: Determinants of customer churn in the over-the-top video platforms: A conceptual Model
Date: 2023-02-24
Organising Institution: SSN School of Management
Level: International
Type of the Program: Conference
Role: Presenter
Title: Determinants of Customer Churn in the Over-the-top video platforms: A Conceptual Model
Date: 2023-02-24
Organising Institution: SSN School of Management
Level: International
Type of the Program: Conference
Role: Presenter
Title: Social media influencers? Covid 19 awareness campaigns-effect on brand awareness: A conceptual study
Date: 2022-10-10
Organising Institution: The OCCI Research Chair for Economic Studies, Humanities Research Center, Sultan Qaboos University, Muscat
Level: International
Type of the Program: Conference
Role: Keynote Speaker
Title: Marketing Paradigm, Post COVID- 19
Date: 2022-01-20
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Innovative Management Practices Post Covid- Trends & Challenges
Date: 2021-10-21
Organising Institution: Musaliar Institute of Management, Pathanamthitta
Level: International
Type of the Program: Conference
Role: Presenter
Title: The role of Home Influencers on Consumer Purchase Intentions during Global Pandemic: A uses and Gratification Approach, mediating effects of consumer Engagements
Date: 2021-08-06
Organising Institution: Christ University
Level: International
Type of the Program: Seminar
Role: Participant
Title:
Date: 2020-08-28
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Emotional Intelligence of Women, IT Professionals in Bangalore
Date: 2019-03-01
Organising Institution: SASTRA Deemed to be University
Level: International
Type of the Program: Conference
Role: Moderator/Chair
Title:
Date: 2019-02-06
Organising Institution: Christ University
Level: International
Type of the Program: Seminar
Role: Presenter
Title: Impact of Risk Perception on Purchase Intention in C2C E-Commerce based on Gender Groups
Date: 2018-02-22
Organising Institution: Christ University
Level: Institutional
Type of the Program: Seminar
Role: Presenter
Title: Customer Perception and Preference towards Online Grocery Shopping
Date: 2018-02-22
Organising Institution: Christ University
Level: Institutional
Type of the Program: Conference
Role: Presenter
Title: The Impact of Brand Post Strategy and Social Media Engagement on Customer Loyalty
Date: 2018-02-19
Organising Institution: Christ University
Level: National
Type of the Program: Seminar
Role: Presenter
Title: Impact of Celebrity Endorsement towards the Buying Behavior of Smartphones in Bengaluru City
Date: 2018-02-19
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Moderator/Chair
Title:
Date: 2017-02-16
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: A Literature Review on Influence of Behavioural Re targeting on consumer purchase intentions in online retail stores
Date: 2017-02-16
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Potential of electric Vehicles in Indian Markets
Date: 2017-02-16
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: The impact of Green marketing on consumer buying Behaviour in Automobile sector
Date: 2017-02-16
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Customer Satisfaction in the retail chain
Date: 2017-02-16
Organising Institution: Christ University
Level: International
Type of the Program:
Role: Presenter
Title: Impact of Flash Sale promotions on millenials with reference to Snap Fitness
Date: 2017-02-16
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: A Literature Review on Influence of Behavioural Retargeting on Consumer Purchase Intentions in Online Retail Stores
Date: 2017-02-16
Organising Institution: Christ University
Level: International
Type of the Program: Seminar
Role: Presenter
Title: Conceptual Framework on the Influence of Behavioural Retargeting on consumer Purchase Intentions in Online Retail Stores
Date: 2017-01-17
Organising Institution: Narsee Monjee Institute of management Studies
Level: International
Type of the Program: Conference
Role: Presenter
Title: Customer satisfaction towards Parachute Hair care with specific reference to FMCG market of Udaipur
Date: 2016-02-16
Organising Institution: Christ University
Level: International
Type of the Program: Seminar
Role: Presenter
Title: Administration ,Cluster Level
Date:
Organising Institution: Christ University
Level: Regional
Type of the Program: Seminar
Role: Presenter
Title: Customer Perception Towards Puma
Date:
Organising Institution: Christ University
Level: National
Type of the Program: Seminar
Role: Presenter
Title: Customer Satisfaction in the Banking Industry: The International Bank of Quatar
Date:
Organising Institution: Christ University
Level: National
Type of the Program: Seminar
Role: Presenter
Title: Impact of branch of study of college students on their Entrepreneur skills- An empirical study
Date:
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Effect of E-CRM on website services in Banks: A study with special reference to Public and Private Banks IBRI, Oman
Date:
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Effect of E-CRM on Website Services in Banks: A study with special reference to private banks and public banks IBRI, Oman
Date:
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: A study on purchase Behavior towards Khadi products with special reference to Madurai district, Tamil Nadu
Date:
Organising Institution: Christ University
Level: International
Type of the Program: Seminar
Role: Presenter
Title: Impact of Experimental Marketing Vs Conventional Marketing
Date:
Organising Institution: Christ University
Level: National
Type of the Program: Seminar
Role: Presenter
Title: Impact of Referral Marketing on the small and Medium Scale firms in Bangalore
Date:
Organising Institution: Christ University
Level: National
Type of the Program: Seminar
Role: Presenter
Title: Organized and Unorganized Retailers Perception towards Government policy on FDI in Multi Brand retail sector, Bangalore
Date:
Organising Institution: Christ University
Level: National
Type of the Program:
Role: Participant
Title:
Date:
Organising Institution: CUIM, Kengeri Campus
Level: Regional
Type of the Program: Conference
Role: Presenter
Title: Microfinance in India: A Retrospect
Date:
Organising Institution: Christ University
Level: Institutional
Type of the Program: Seminar
Role: Presenter
Title: EMERGENCE OF VIRAL MARKETING
Date:
Organising Institution: Christ University
Level: National
Type of the Program: Seminar
Role: Presenter
Title: RETAIL INDUSTRY IN INDIA- GROWTH, OPPORTUNITIES AND CHALLENGES
Date:
Organising Institution: Christ University
Level: National
Type of the Program:
Role: Participant
Title:
Date:
Organising Institution: CU Academic Staff College and Department of Management Studies
Level: Institutional
Type of the Program: Seminar
Role: Presenter
Title: Performance management in Indian Retail Sector
Date:
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Implications of company policies to the Internal Branding of an Organization with special reference to Chess Management Pvt. Ltd
Date:
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Emergence of retailing
Date:
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Crisis Leadership-A trigger for change
Date:
Organising Institution: Christ University
Level: International
Type of the Program:
Role: Participant
Title:
Date:
Organising Institution: IIT Madras
Level: National
Type of the Program: Seminar
Role: Presenter
Title: The impact of workload and autonomy on personal effectiveness of college teachers of higher education.
Date:
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Customers' Perception towards Purchasing Jewellery with special reference to Navarathan Jewellery, Bengalureu.
Date:
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Factors Influencing Customer decision in purchasing residential property in Bengaluru.
Date:
Organising Institution: Christ University
Level: National
Guide Name: Dr Vikas Sharma
Institution: NIMS University
Month Year: January 1970
Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India
Tel: +91 804012 9100 / 9600
Fax: 40129000
Email: mail@christuniversity.in
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